While looking at vitamins for kids at the grocery store the other day I noticed something interesting. See if you can figure out what it is:
No? Could be the picture quality.
Maybe this will help:
See it now?
Mothers... I bet you see it since you've been there.
The prenatal vitamins are on the BOTTOM shelf.
Yes, that's right: women who are in no shape to bend over to tie their own shoes must select vitamins from the bottom shelf.
This sounds like a job for Super UXer!
Your favorite everyday superhero ready to rearrange store shelves in the name of justice!
If I were Super UXer here's how I would place vitamins:
- Top shelf, within easy reach of a standing person: prenatal vitamins
- Middle shelf, at reaching height of someone in a wheel chair: vitamins for seniors
- Middle shelf: adult vitamins
- Bottom shelf: kids vitamins
Ta-da! Now everybody's happy and there are no strange groaning noises from individuals trying to strain to reach vitamins just out of reach.